Step #1 - Evaluate, test and refine the business concept by answering the following:
Step #2 - Identify potential customers of the micro-business.
Use online searches, government census data, surveys, questionnaires and even cold-calling to determine:
Step #3 - Validate and adjust your micro-business concept by applying a customer-centric approach. I.e:
Step #4 - Research and test the brand and name for your micro-business that:
Online tools that can assist in the selection of the micro-business brand and name include:
Step #5 - Find and engage mentors and advisors who can assist you to evolve the micro-business concept and vision.
Mentors and advisors can be:
Step #6 - Identify the skills and teams needed to deliver the micro-business products and services.
Use these skills as the basis to recruit and develop an customer-centric organisation structure including roles and responsibilities) for the micro-business.
Customer centric cultures only work when every individual in the organisation gets behind the vision and actively participates in its evolution; this means interviewing and selecting individuals who will represent the business and the vision.
Customer centric culture starts at the top and is represented throughout the business; the culture must be endorsed, supported and driven by the business owners and the leadership team. To achieve this:
This customer-centric approach to recruitment must be applied to every role in the organisation - not just the customer facing roles.
Step #8 - Decide on the structure of the mico-business with your mentors.
The most common business / micro-business structures are:
When deciding on the micro-business structure consider the following:
Step #9 - Get started.